Visual Merchandising NQF 3

NQF Level: 3
| QCTO, W&RSETA

Master professional display techniques to create high-impact visual narratives that reflect brand identity and drive customer engagement.

Qualification Overview

This qualification is designed to equip learners with the creative and technical skills to plan, implement, and evaluate effective retail displays. Spanning approximately six months, the curriculum focuses on converting retail spaces into commercially effective environments by using visual design principles, brand storytelling, and space utilisation to influence customer behavior and drive sales. Participants gain hands-on experience in selecting fixtures, dressing mannequins, and maintaining displays according to safety and organisational standards, preparing them for roles such as window dressers, display designers, or retail space planners.

Purpose of the Qualification

The primary purpose of the Occupational Certificate: Visual Merchandiser (NQF Level 3) is to prepare learners to operate as professional visual merchandisers who can plan, develop, and display merchandise to attract target markets and promote sales. By blending creative design with commercial strategy, the qualification equips individuals with the technical skills to improve a store’s brand image, encourage impulse buying, and enhance the overall customer shopping experience.

Exit Level Outcomes

Develop visual merchandising plan/action plan.
Set up and dismantle visual merchandising displays.
Maintain and evaluate visual merchandising displays.

Qualification Details

SAQA ID:

99688

NQF Level:

Min. Credits:

30 Duration:

6 Months

ACCREDITOR:

QCTO, W&RSETA

Entry Requirements

NQF Level 2 with Mathematical Literacy and Communication.

Who should attend?

Current Retail Assistants, Retail Management Professionals, Visual Merchandising Enthusiasts, Retail Store Owners, Graduates of Retail and Marketing Programs, Professional Retail Consultants

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